- Know your Brand
What is your business about? What do you offer? And who is your ideal client/customer?
Do you provide a service for B2B, B2C or both?
What values and ethics do you stand by and want to be known for?Delve really deep and ask yourself these questions, as you need to reflect this in your logos design.
- Be unique
First impressions really count, it is what draws in a prospective client, creates trust and understanding of your offering, and starts a conversation.It’s OK to draw on inspiration from what you see around you, but don’t just copy, for one, you could land yourself in a costly legal wrangle but mainly – make your logo unique and relevant to you! You need to stand out from your competition, so be unique!
- Consider Colour
Colour alone can be a powerful tool. Consider how you’d like your audience to feel.
Is the colour relevant to a specific industry or needs to be relative to a different part of the world? Certain colours mean something totally different in other parts of the world, so do your research. If you have no design experience, then use this simple colour wheel to help you decide.
- Careful font selection
The correct typeface becomes your brand personality and is extremely important to get right. The wrong selection can also date your logo immediately or give the wrong impression and destroy credibility. For example; a children’s charity may choose a fun, soft, rounded typeface to show a friendly, approachable, caring nature. Whereas an architects firm will choose clean simple lines in their typeface, which will show structure without any complicated fuss, because that is what their business is about and how they reach out to their corporate clients to show knowledge and industry experience.
- Keep it simple
Don’t overcomplicate your logo. If you introduce too many elements into your logo design, it will look confused, messy and very unprofessional. Less is definitely more.